A Contemporary Telematic Novel
This is the story of the Patria cinema (formerly the ARO block and cinema) made by Horia Creangă in 1934. By using an AR application aimed at the plexi model, visitors can see various events and the interiors of the block. The presence of the cinema on the ground floor seems like transforming the inhabitants into a kind of actors, who in their daily life, replicate the gestures and attitudes of the films and movie posters.
ARO was by far one of the most modern cinema of its time, equipped with air conditioning and electricity. In this augmented reality fiction, we imagined the life inside it, a kind of backstage, where people play domestic scenes in a ‘fantasy dimension’.
The stories we tell are an opportunity to go through different historical moments, through the culture of Bucharest’s housing and cinema. At the same time they are the perfect medium to experiment with a new form of artistic expression between fiction, animation and technology.
Pocket Interiors- is a non-linear story made up of 15 animated micro-narratives. Although they are not chronologically linked and need no particular order to be understood, the animations piece together the interior world of the building. Each film is a collage of graphic elements cut from old almanacs, small advertisements, fashion catalogues, or movie posters. Sometimes the characters, or their silhouettes, are recognisable, other times they refer to classic sequences in a game of quotations. The sound collage that accompanies the films also makes reference to iconic performers, such as Edith Piaf or Gică Petrescu, or to an iconic sound such as a gramophone fizzing, the trumpeting of an old tram or the sound of a magnesium flash camera.
Use Artivive and try it yourselves!
To fully enjoy this exhibition – Pocket Interiors – use the ARTIVIVE application! Download and install the ARTIVIVE app on your phone for free from Google Play or the Appstore. Open the application and pin it to these drawings.
Frame each drawing as indicated. An animation will start soon.
Curators: Cosmina Goagea, Justin Baroncea, Constantin Goagea
Exhibition design, animations: Ioana Naniș, Andrei Angelescu, Emanuel Birtea, Cristina Ginara, Andrei Vîrvorea, Petre Frangulea, Iulia Panait, Alexandru Voicu, Justin Baroncea
Sound design: Alexandru Ivanof
Graphic design and visual identity: Radu Manelici
Communication: Mugur Grosu
Exhibition production: Acant Design
Place: Modul Gallery, Bucharest
Photo: Andrei Mărgulescu
Project co-financed by The Administration of the Romanian Cultural Fund – AFCN