FLIP is a project about money, its value, the way we manage it and the economy in general. It is a mobile concept and is now travelling around the country, from town to town, easily reaching children between 7 and 14 years old in primary schools, to whom it is primarily dedicated. This is made possible because FLIP sits in a convertible truck, which expands and becomes a space for education through play.

It is one of those projects that breaks out of any communication or branding patterns and brilliantly goes beyond the boundaries of classic CSR activities. The strategy of adopting such an unconventional form for an educational project is, in fact, a response to a concrete situation.

The question of how such a concept could reach as many children in the country as possible, including when it’s holiday time, and especially how such a project could become really appealing when children spend many hours anyway with phones or tablets, electronic games in general, were at least legitimate. So, through design, lights and interactivity, FLIP emerged as the right seductive formula to bring it all together, while becoming a fun place with off and online games, but also a learning space.